So, you're convinced your brand new product is the best
thing since sliced bread. A word of caution. Even if it is, promoting it
successfully through to product launch is never easy. Simply making current and potential customers aware of the
existence of your new offering is tricky enough, let alone getting them to try
it!
If you want your product launch to achieve the results you
know it deserves, a thorough and detailed marketing strategy is a must. Of course, you'll have a budget. And it probably won't be as
large as you'd ideally like.
Thankfully, there are ways even the smallest of businesses
can get noticed via their promotional activity, without breaking the bank.
Check out these five inexpensive, effective and creative
ways you can make your product promotional campaign as strong as possible:
1. Check Out Crowdfunding
Crowdfunding sites like Kickstarter or Indiegogo are a great
way to get your product noticed prior to launch. A crowdfunding campaign, when
run well, can also attract generous financial support to further aid product
development. Before running a crowdfunding campaign, you should survey
customers to ascertain whether they are open to the new platform. Typically,
once a campaign is up and running, supporters can pledge differing amounts of
cash in exchange for either the product you are launching itself, or for token
items, which is where a selection of well-thought out promotional products in
line with your brand can be of great benefit. Offer your customers something
fun and useful with your logo printed on it; this could be just about anything
from BBQ tools to a shopping bag, cool keyring or coffee thermos.
2. Social Media Teaser
You'd be stupid not to get your product launch some traction
via social media. Facebook and Instagram are great places to start. A 'teaser'
campaign doesn't require you to have all product details finalised from the get
go, simply utilize the campaign to provide your social audience with creative
and fun updates as you go through the development process. Remember, image and
video updates are key. You can also run giveaways or competitions, where people
who share or 'like' the page can win prizes, such as branded promotional
products.
3. Find Cheap Creative Talent Online
Advertising is awesome, but creating ads can be very, very
expensive if you go down the traditional route. If you're on a tight budget
it's well worth considering hiring creative talent online. Online freelancers
can produce ads that are excellent value for money. Try sites like Fiverr.com,
on which you can search for freelancers with excellent feedback, willing to
complete an ad for you for as little as... a fiver!
4. Get Influencers To Talk And Share
If you can get the backing of someone in your field who's
considered a “digital influencer”, your promotional campaign will gain a whole
lot of strength and credibility. Influencers are well-respected figures within
your target market with a significant online following. Get them to endorse or
recommend your product, and you'll find their fans or subscribers will get
behind it, too.
5. Be loud, and proud
Don't just rely on your salespeople to talk up the new
product. Brief ALL staff, and encourage them to tell everyone they know about
the new launch. Get them to talk it up via their own social media networks.
Create a press release and send it to appropriate on and offline media in good
time, following it up with phone calls to each media outlet. Make use of your
customer database to send emails about the promotion to your regular customer
base. And offer them rewards, such as free promotional products, for referrals.
Tips offered by Customgear.com.au, leading
suppliers of promotional products.
Great post. Promotional products are used increasingly by a number of businesses and enterprises to spread word about their products and services and also to increase brand visibility.
ReplyDeleteJasmine : thanks for dropping by and comment! Indeed!
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